Aspire Public Schools is a non-profit network of charter schools dedicated to blazing a college-bound path for urban students in California and Tennessee, and have been wildly successful. Their schools have significantly outperformed the average for other low-income schools and for California overall. Their motto is “College for Certain” and they have stuck to it. In 2010, 2011, and 2012, every Aspire graduating senior earned acceptance to a 4-year college.
My team and I redesigned the Aspire site to give the network the tools to build their online brand alongside their student communities. Stunningly composed visuals of the students, teachers, and campuses of Aspire are companionate with the information the site displays. The site provides a web presence for Aspire schools, providing parents and students with important information about events, registration, staff and enrollment.