American Express Review Center

The challenge was to design a place where prospective card holders could compare all of American Express’ credit cards, read reviews and sort content based on a variety of filters.

 

American Express needed a way for prospective card members to have access to detailed card information, specifically customer ratings and reviews. There also needed to be a way to filter the numerous reviews by rating, content type, and a variety of other filters. I worked with another designer to create what is now called the American Express Review Center.

My plan of attack

• Discussion: Worked closely with the clients to understand their goals and content needs.
• Competitor Analysis: Researched what other brands were doing to provide customer feedback, ratings and testimonials.
• Brainstorming: Investigated ways to clearly communicate information to prospective card members.
• Sketching: Sketched pages of the Review Center and filter variations.
• Wireframing: Finalized the designs for the Review Center. Worked closely with the visual designer to ensure our design goals were achieved.

Methods

Active discussion, flows, wireframes

Tools used

Visio