Featured Projects
On 03, Aug 2012 | In site redesign | By srgause
TIAA-CREF Homepage and Secure Site Redesign
The challenge was to rejuvenate a retirement company’s homepage and member-only website to align with their overall rebranding strategy. TIAA-CREF wanted to provide their customers with a new digital experience that focused around the concept: Help me feel confident about my retirement.
On 01, Aug 2012 | In eCommerce site | By srgause
Blink Fitness Purchasing Flow
The challenge was to create a seamless and easy-to-understand purchasing flow for a fitness center. Combating the stereotypes of hidden fees and overbearing contracts was the main challenge for this new brand.
On 01, Aug 2012 | In internal application | By srgause
MetLife Auto & Home Application
MetLife Auto & Home wanted to redesign their internal insurance quote and application systems to improve the efficiency of their customer service staff and provide better service to prospective MetLife clients. The original system could take up to 4 hours to complete a quote or application, and MetLife needed help not only with a system redesign, but with a reorganization of information and database architecture
On 01, Aug 2012 | In information design | By srgause
American Express Review Center
The challenge was to design a place where prospective card holders could compare all of American Express’ credit cards, read reviews and sort content based on a variety of filters.
On 31, Jul 2012 | In site redesign | By srgause
Usabilla Redesign
Usabilla, a Dutch startup specializing in online usability testing, wanted to redesign their admin interface to make it easier for users to create online usability tests, gather feedback from testers and display results in a clear and precise way.
On 31, Jul 2012 | In case study | By srgause
Usabilla Case Study & Infographic
Usabilla, a Dutch startup specializing in online usability testing, conducted a case study in the travel sector for airline, hotel and comparison sites. I assisted in analyzing the test results and created coordinating infographics to illustrate our findings. View the case study
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